ServiceNow Customer Service Management (CSM)
ServiceNow CSM is a Gartner leader in the customer engagement center area. The product provides state-of-the-art CSM capabilities including self-service, team management, asset management, portal and AI capabilities but requires significant investment for licenses and implementation services to reap benefits from the product. We recommended ServiceNow CSM for companies that have large customer service operations and/or require advanced capabilities like customer asset management.
Atlassian Jira and Confluence for CEC
Atlassian provides Jira Service Management application that includes the customer service management template. It is designed to help teams efficiently deliver great service experiences to their customers. Set SLAs, answer customer questions, prioritize requests and collect feedback to ensure your external customers or business partners can quickly get the help they need.
Jira Service Management provides basic capabilities for reasonable investment on licenses and implementation services. We recommend Jira Service Management for customers that do not require advanced capabilities for customer engagement.